In 2003 Blue Inc launched the Design Innovation Award, recognising the work of emerging jewellery designers and placing innovation in platinum jewellery design at the forefront of the industry. The Award is now an important event in the jewellery calendar and attracts sponsorship from leading industry figures. The prestigious awards event has taken place at venues including The Hempel and The Serpentine Gallery, celebrating the DIA in the manner it deserves; stylish, distinctive and contemporary. We organise the competition and the Awards evening. Aimed at emerging designers looking to drive forward contemporary jewellery, the Award has become a truly prestigious accolade. The special awards event at The Serpentine Gallery in London celebrates the award in the manner it deserves; stylish, distinctive and contemporary.