Projects – Magic of Christmas

Nicole Cooper created and launched The Magic of Christmas, a family Christmas event and ran it at the NEC, Birmingham. Blue Inc Events were responsible for the full management of the event including concept design, marketing and operations. The event attracted over 30,000 visitors and appeared on ITV Central, BBC Breakfast (click here for interview and a host of other radio channels and national and regional press. The Sunday Express was the official media partner. The Magic of Christmas was quoted by a visitor as a Winter Disneyland. It was a huge critical success achieving £1m worth of PR coverage and lighting up many little people’s Christmas. The designs speak for themselves.


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